Browsing by Subject "Bonding, Customer Retention, Empathy, Trust, Reciprocity, Responsiveness."

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THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON CUTOMER RETENTION AT AMAHARA CREDIT AND SAVING INSTITUTION DEBRE BIRHAN CITY BRANCHES

Dereje, Kura (2020-06)

The overall objective of the study was to explain the effect of customer relationship marketing on customer retention focusing on ACSI Debre Birhan city branches. Therefore, the study tries to examine the effect of ...

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