Abstract:
This study investigated "the effect of strategic management practices on perceived sustainable
performance at Alpha water bottling factory." Descriptive research design and explanatory
research design were used in the study. A mixed research approach was also employed in the
study.Regarding to type of data, quantitative and qualitative data which were collected through
structured questionnaires and structured interview respectively. Census was used to select
respondents and response rate was 92.5% and purposive sampling technique was used to select
interviewees. Both descriptive statistics (such as mean and standard deviation) and inferential
statistics (Pearson Correlation, multiple linear regressions) were employed. The descriptive
analysis from questionnaires’ response revealed there were low factory’s sustainable
performance, strategic formulation, strategy implementation; environmental scanning and
strategy evaluation practices. Interviewees also had similar view on the problems in strategy
implementation and strategy evaluation practice of the factory though they expressed their
confidence in the company's formulated strategies and their consideration of internal and
external factors. The multiple linear regression analysis confirmed there was positive and
significant effect of all four strategic management practices on perceived firm performance.
Strategy implementation exhibited the strongest effect on performance, followed by followed by
strategy formulation, environmental scanning and strategy evaluation. Based on the findings
from the multiple linear regression analysis, it is recommended that the factory ought to
prioritize its strategic management practices to enhance its perceived sustainable performance.
Specifically, the factory had better focus on strengthening its strategy implementation, followed
by strategy formulation, environmental scanning, and strategy evaluation. By placing emphasis
on these aspects in the mentioned order, the factory can effectively improve its sustainable
performance and competitive edge in the market.
