Abstract:
The main objective of this study was to identify factors causing workplace conflict: evidence
from Dashen Brewery Factory at Debre Birihan Town. The study used quantitative methods of
analysis, utilizing explanatory survey techniques to gather relevant data through questionnaires
from primary and secondary sources to achieve the aforementioned goals. Using stratified
random sampling techniques, 275 samples were chosen from the total of 877 participants in the
study. After that, this sample was given out, but only 268 of the questionnaires were correctly
completed and utilized for data analysis. The Cornbrash alpha test was used to assess the
instrument's reliability, while regression analysis, correlation analysis, and descriptive statistics
were used to examine the respondents' answers. The study's findings suggest that communication
factors, structural factors, and personal factors all have a positive significant effect on
organizational performance. In light of the findings, the research suggests that the Brewery
should prioritize conflict resolution training and promote emotional intelligence to manage
personal factors like jealousy and diverse skill sets, address structural factors by implementing
transparent resource allocation, improving communication channels, aligning organizational
goals, and clarifying job roles to foster coherence and unity and enhance communication
strategies through training programs and feedback mechanisms to minimize misunderstandings
and resolve conflicts efficiently to improve overall organizational performance.