Abstract:
Tourist length of stay is one of the most important factors indicating consumption levels and the
contribution of hotel tourism. This study examined the factors affecting international tourists’
length of stay hotels in Addis Ababa City. To conduct this study the researcher was employed
both descriptive and explanatory research design. The study employed mixed research
approach. The study adopted purposive sampling technique to select star rated hotels. The
selected star rated hotels are, two five star rated hotels (Sky Light Hotel and Haile Grand Hotel)
and one four star rated hotel (Saro Maria Hotel). Both Primary and secondary source of data
used. Primary source of data using a close ended self-administer questionnaire were used.
Before the main study conducted, a reliability test was carried out to measure the degree of
consistencies among the measurement of variables. Data were analyzed through descriptive
statistics, Pearson correlation analysis and multiple regression. The findings of the study
revealed that core product, tourist facilities, safety and security, price, hygiene and sanitation
standards and service quality are the determinants factors of international tourist length of stay
at star rated hotels in Addis Ababa City. However, location of the hotel and tour operator
itinerary has insignificant relationship with international tourist length of stay at 5% level of
significance. Therefore, the hotel tourism sector of Addis Ababa City’ should give special
emphasis for core product, tourist facilities, safety and security, price, hygiene and sanitation
standards and service quality so as to keep and or increase tourist length of stay in Addis Ababa
City.
