Abstract:
Corporate social responsibility has become a highly valuable way of securing a competitive advantage for companies to improve organizational performances. Production industries use corporate social responsibility as an important strategy to increase the corporate image. This study was conducted to identify the effect of corporate social responsibility on the corporate image at St. George Brewery. The study conceptualized and constructed four dimensions of corporate social responsibility: economic, legal, ethical, and philanthropic responsibilities. The study has targeted employees, customers, and communities. The study followed the convenience sampling method. Data were collected from primary sources through questionnaires and analyzed through both descriptive and econometric methods. The descriptive analysis was conducted by using mean and standard deviation and the econometric analysis was conducted by using linear regressions method by employing the Ordinary Least Square Method. The result indicated that corporate social responsibility has a positive effect on the corporate image of St. George Brewery. All indicators of corporate social responsibility (economic, legal, ethical, and philanthropic responsibilities) positively affect the corporate image. Based on the findings, the study recommends that further improvement in meeting corporate social responsibilities.
