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Showing 10 out of a total of 21 results for collection: Department of Marketing Management.
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DETERMINANTS OF CUSTOMERS’ BEER BRAND PREFERENCE IN DEBRE BERHAN CITY
Aychlu ;, Mamusha
(
2020-06
)
DETERMINANTS OF CUSTOMER BASED BRAND EQUITY IN ETHIOPIAN BREWERY INDUSTRY: EVIDENCE FROM DE BREBE RHAN TOWN
YAZACHEW., MOLLA
(
2020-07
)
The Challenges and prospects of Micro and Small Enterprises on poverty reduction in Modjo Town, Ethiopia
ESTIFANOS , ABORETUGN
(
2020-06
)
THE EFFECT OF SPONSORSHIP ON CUSTOMERS PURCHASES INTENTION: THE CASE OF HABSHA BREWERY FACTORY DEBEREBRHAN TOWN ETHIOPIA
ABEBECH , DEMISSIE
(
2020-05
)
THE EFFECT OF PERSONAL VALUE AND LIFESTYLE ON CONSUMER PREFERENCE OF IMPORTED SHOES IN DEBRE BERHAN TOWN, ETHIOPIA
TESFAYE , TADESSE
(
2020-06
)
THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION OF BOTTLED WATER CONSUMERS IN DEBREBIRHAN, ETHIOPIA
Etsubdink, Tiruneh
(
2020-06
)
THE EFFECT OF SALES PROMOTION TOOLS ON CONSUMER's PURCHASE DECISION: THE CASE OF FURNITURE ENTERPRISE, NORTH SHOA ZONE, ETHIOPIA
TILAYE, BELAY
(
2020-06
)
“THE EFFECT OF MARKETING STRATEGY ON SMALL AND MEDIUM ENTERPRISES PERFORMANCE: IN THE CASE OF DEBRE BERHAN TOWN”
ELEFACHEW , GIRMA
(
2021-07
)
THEEFFECT OF SALES PROMOTION ON BRAND IMAGE: THE CASE OF WEGAGEN BANK WESTERNADDIS ABABA DISTRICT
BIRUK, MEKASH
(
2021-06
)
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY IN THE CASE OF ABAY BANK S.C DEBRE BIRHAN BRANCH.
Belachew , Tsige
(
2021-07
)
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Author
ALEMU, ENDALEMAW (2)
BIRUK, MEKASH (2)
DEMELASH, GETACHEW (2)
ABEBECH , DEMISSIE (1)
Aychlu ;, Mamusha (1)
Belachew , Tsige (1)
Bisrat , Legesse (1)
DERBEW, BIRHANU (1)
ELEFACHEW , GIRMA (1)
ESTIFANOS , ABORETUGN (1)
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Subject
Bank of Abyssinia, Internal Marketing, Job Satisfaction, North Shoa Zone (2)
Brand Image, Coupon, Free gift, loyalty program, Rebate and Sales Promotion. (2)
: quantity of product, price, service render, distance from farm to market center market agreement, transportation cost, and choice of vegetable market channels. (1)
bottled water products, consumer perception, purchase intention (1)
Brand Awareness, Attitude toward the Event, Consumer Engagement, Event-sponsor Fit, Brand Image, and Customer Purchase Intention. (1)
Brand name, Consumer preference, Lifestyle, Personal value (1)
Brand Preference, Distribution, Price, Product, Promotion (1)
Celebrity endorsement, Trustworthiness, Physical attractiveness, perceived congruence, Meaning Transfer, Consumer purchase decision (1)
Commercial Bank of Ethiopia, E-banking, Adoption. (1)
Corporate social Responsibility, Brand Equity (1)
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Date Issued
2021 (12)
2020 (7)
2023 (1)
2024 (1)
Has File(s)
Yes (21)