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Showing 7 out of a total of 7 results for collection: Department of Marketing Management.
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DETERMINANTS OF CUSTOMERS’ BEER BRAND PREFERENCE IN DEBRE BERHAN CITY
Aychlu ;, Mamusha
(
2020-06
)
DETERMINANTS OF CUSTOMER BASED BRAND EQUITY IN ETHIOPIAN BREWERY INDUSTRY: EVIDENCE FROM DE BREBE RHAN TOWN
YAZACHEW., MOLLA
(
2020-07
)
The Challenges and prospects of Micro and Small Enterprises on poverty reduction in Modjo Town, Ethiopia
ESTIFANOS , ABORETUGN
(
2020-06
)
THE EFFECT OF SPONSORSHIP ON CUSTOMERS PURCHASES INTENTION: THE CASE OF HABSHA BREWERY FACTORY DEBEREBRHAN TOWN ETHIOPIA
ABEBECH , DEMISSIE
(
2020-05
)
THE EFFECT OF PERSONAL VALUE AND LIFESTYLE ON CONSUMER PREFERENCE OF IMPORTED SHOES IN DEBRE BERHAN TOWN, ETHIOPIA
TESFAYE , TADESSE
(
2020-06
)
THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION OF BOTTLED WATER CONSUMERS IN DEBREBIRHAN, ETHIOPIA
Etsubdink, Tiruneh
(
2020-06
)
THE EFFECT OF SALES PROMOTION TOOLS ON CONSUMER's PURCHASE DECISION: THE CASE OF FURNITURE ENTERPRISE, NORTH SHOA ZONE, ETHIOPIA
TILAYE, BELAY
(
2020-06
)
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Author
ABEBECH , DEMISSIE (1)
Aychlu ;, Mamusha (1)
ESTIFANOS , ABORETUGN (1)
Etsubdink, Tiruneh (1)
TESFAYE , TADESSE (1)
TILAYE, BELAY (1)
YAZACHEW., MOLLA (1)
Subject
bottled water products, consumer perception, purchase intention (1)
Brand name, Consumer preference, Lifestyle, Personal value (1)
Celebrity endorsement, Trustworthiness, Physical attractiveness, perceived congruence, Meaning Transfer, Consumer purchase decision (1)
Customer-Based Brand Equity, Perceived Quality, Brand Preference, Brand Awareness, Brand Association, Brand Loyalty (1)
Factors, determining, Consumer, Beer Brand, Preference, Embedded Mixed Design (1)
Sales promotion, Price discount, Premium, Point of sales materials, Mode of Payment, Warranty, and Consumer purchase decision (1)
Sponsorship, Brand Awareness, Brand Image, Attitude towards Sponsors, Sponsorship Effectiveness, Customer Purchase Intention (1)
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Date Issued
2020 (7)
Has File(s)
Yes (7)