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Browsing Department of Marketing Management by Subject

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Subject
: quantity of product, price, service render, distance from farm to market center market agreement, transportation cost, and choice of vegetable market channels. [1]
Bank of Abyssinia, Internal Marketing, Job Satisfaction, North Shoa Zone [2]
bottled water products, consumer perception, purchase intention [1]
Brand Awareness, Attitude toward the Event, Consumer Engagement, Event-sponsor Fit, Brand Image, and Customer Purchase Intention. [1]
Brand Image, Coupon, Free gift, loyalty program, Rebate and Sales Promotion. [2]
Brand name, Consumer preference, Lifestyle, Personal value [1]
Brand Preference, Distribution, Price, Product, Promotion [1]
Celebrity endorsement, Trustworthiness, Physical attractiveness, perceived congruence, Meaning Transfer, Consumer purchase decision [1]
Commercial Bank of Ethiopia, E-banking, Adoption. [1]
Corporate social Responsibility, Brand Equity [1]
Customer-Based Brand Equity, Perceived Quality, Brand Preference, Brand Awareness, Brand Association, Brand Loyalty [1]
Factors, determining, Consumer, Beer Brand, Preference, Embedded Mixed Design [1]
Innovation types, large and medium Manufacturing Firms’, Performance, North Showa Zone [1]
Marketing Strategy, Product, Price, Promotion, Place, Customer Orientation, Relationship Marketing, Small and Medium Enterprises, Performance. [1]
Motivational factors, Push factors, pull factors, Tourists’ recurring intention [1]
Motivational factors, push factors, pull factors, tourists’ recurring intention [1]
Sales promotion, Price discount, Premium, Point of sales materials, Mode of Payment, Warranty, and Consumer purchase decision [1]
Sponsorship, Brand Awareness, Brand Image, Attitude towards Sponsors, Sponsorship Effectiveness, Customer Purchase Intention [1]
Tourism performance;Tourism marketing strategies; Destination management; Tourism marketing; Marketing mix strategies [1]

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